Good morning Wolvez. Feeling a bit better, today but not out of the woods yet. Seems that the bamboo shoots I ate were at the heart of my ill feelings I was undergoing. The fever came from the fact the shoots were not fresh, so that and the fact that one got stuck in the small space where that tooth was extracted a year or so ago, and I got an infection, but I’ll make it. Just need a few more days recovery. Remember this old Wolf is well OLD I don’t recover as well as I did a few years ago. Body is needing more and with earnings , good in fact better than most, still my personal income is not equal to my health care expenses. Despite what the UCSMC gives in benefits, still when I get sick it just takes time. Plus stress is no longer something I’m going to allow my brain to strain on. In fact if it gets complicated I’m delegating. That is giving XO responsibilities to those , much younger than I to do the dirty jobs. Okay then.
Only 3 more months to go and we as a group are getting the case of the giddies. Met with an IT consultant that will finish up the nitty gritties for the web site, then that goes of to Abacast then its launch in November right on schedule. OTA station will launch in February and we are even now getting a winking eye from FCC types that our TV efforts should be green by mid 2011. The LP signal that KTVB abandoned in July, is ours now, so watch for that. Did I say I was looking for a stress break? I have a associate that I met through dealings with RTV that we are looking to flying out here mid October to get a look over at this operation and he’ll be in charge of national sales, after his training period. Which means learning the product. And or products. Which is important. As I look over RTV which I do daily at 11:00 AM , since that is our local Airwolf hour weekdays and of course weekends at 16:00 hours, as well as 18:00 hours for BlackSheep Squadron. But here is my thoughts on knowing your products. If your going to air such TV shows, what about calling on firms that are into those shows. When its something aviation, what about going to the aviation community? Firms from Shorty’s Fly Shop, in Ohio to Bell Helicopters, to heck even our competition , warbird radio. Not to mention the giants, Lockhead Martin, McDonald Douglas . Heard from folks over at IRT, on the History Channel, IRT is hurting income wise. My question is, did the sales department think, to go to the major trucking suppliers that spend at a minimum of $250,000.00 a month on display ads in trucker publications? How about talking to say OOIDA and others in the business of representing and fighting for truckers? I heard the same moanings from Wrecked on the SpeedTV channel a few years ago. Did any of them go to the names in going towing? From Miller Industries who under its wings are Holmes, Century, amongst others? Did they go to WreckMasters, TRAA, and other training firms? I didn’t hear but chances are, no. Same thing as those at ESPN which thankfully runs NASCAR on weekends, but I think their bottom lines would improve if they went to some of those that spend $100,000.00 a week on the PowerBlock on Spike. Proctor and Gamble had the right idea years ago, they sold soap of every kind, then. The majority of those buying soap products like laundry soap, dish soap were women. So the concocted what got the name Soap Operas. They bought millions of dollars in day time advertising and created a sub culture. Now P&G makes all kinds of things, even are on NASCAR cars, but they knew their products, plus those that would buy their products and got down to targeting their buyers. The weekday early morning farm news program AGDAY, sells ad time to those producing products that farmers use. From seed to tractors. As such AG/DAY as well as now its sister program U.S. Farm Report that parent company Farm Journal Media bought from Tribune Media a part of the Chicago Tribune Newspaper, outfit. You see how this is going. All of these success stories are the result of firms, seeing their customers, knowing where those customers are watching and or hearing, and targeting their dollars there. Not just doing ROS advertising. That’s why you don’t see us here in the AyreWolvez on TV everywhere, since we target to those that are into what we are into. Until RTV , and Airwolf/BlackSheep Squadron, most of our marketing efforts were aimed at the Discovery Wings Channel that became the Military Channel. Which on occasion you’ll see our ads still. When the Dukes-of-Hazzard was on TV full time, so we were on the Dukes advertising both our shop here in Idaho locally and the club nationally. The list goes on and on, but to succeed in this treacherous business environment, you need to know where your customers are watching and or listening to, not just scattering your ad dollars on ROS schedules that will render little if any results.
I’m still quite yucky in the tummy so I’m doing a limited day today. I hope by weeks end I’m feeling better.
Keep it Wings Level
Quote of the day:
An honest politician is one who, when he is bought, will stay bought. - Simon Cameron
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