Have you ever wondered why , especially in this day and time, why some companies spend valuable marketing money advertising on TV with really stupid ads? Example; this new ad for the Snuggie? The tune is infantile, and a product that is only a bath robe turned backwards. Marketing depends largely on your ability as a company to get the idea of what your service or product can do for other people, and why YOUR company is the best place for other people to shell out money to you to provide that product or service. Comical; yes, sensual ; yes. Even somewhat sexy yes, but complete stupidity ? No. Then there are outfits that don’t tell you the entire story. Great Things in Twin Falls a marketing forum on TV, provided by Cable One, at first it looks good, until you start digging. What Cable One will not tell you, is getting your firm on Great Things In Twin Falls will cost you at minimum $1,500.00 and might hit the $ 3,000.00 mark. And only if what your selling or offering is of a G-Rated mark. If the idea is to match the image of those your selling to such as a custom bike shop, and your looking to put a hot red head in tight leather on a tricked out Harley, forget it. Even if your looking to put a hot blonde in a figure flattering aviation flight suit beside a vintage warbird aircraft, nope can’t do that, and may Kahless strike me with a phazer if your a hot rod shop looking to put up a gal in short , shorts with a tricked out truck. Daisy Duke style, shoot , to Cable One you just committed a terrible sin and should be stoned. Sure the networks that Cable One airs of course, have racy content, but hey don’t attempt to put something together for an ad that would retain continuity. So is TV ad time worth the effort? Yes in good markets with production firms based in house that don’t get a touch of the LDS conniptions if you want to do an ad that is spicy. Otherwise it might as well be stupid, insult your intelligence, but is safe to air. Don’t know about you , but I can think of other ways to do TV ad airtime, its called RTV, or Retro TV network. The ad placement rates are extremely low, and affordable. How affordable? A 60 second ad, that can run nationwide on all their affiliates as a network ad, is only $300.00 per spot, per placement. Find that elsewhere in any market. You wont find it. The only trick is getting that ad produced.
That in my next blog.
L8R Confederate Aviators
Quote of the day:
I don't really trust a sane person. - Lyle Alzado
| Proverbs 29:25“Fear of man will prove to be a snare, but whoever trusts in the LORD is kept safe.” Brought to you by BibleGateway.com. Copyright (C) . All Rights Reserved. |
